Naturally Distinctive

Linen is valued for its breathable feel, visible weave and relaxed appearance. Unlike perfectly smooth synthetic fabrics, linen commonly develops natural creases and texture during wear. These characteristics are part of its appearance rather than necessarily being defects.

Comfortable in Warm Conditions

Linen is commonly chosen for warm climates because its structure can allow air to circulate around the body.The actual feel and performance of an item will depend on its weight, weave, cut and complete fibre composition.

Linen and Linen Blends

Not every item described as linen is made from 100% linen. Common compositions may include: 

• 100% linen; 
• linen and cotton; 
• linen and viscose; 
• linen with small quantities of synthetic fibres.

A blend is not automatically inferior. Different blends may affect softness, drape, wrinkling, durability, price and care requirements. Always review the verified composition on the individual product page.

The Character of Linen

Linen may naturally show: -visible slubs or variations in the weave; -gentle creasing; -a slightly textured surface; -colour variation between screens and real fabric; -progressive softening with wear and washing. These features contribute to linen’s natural appearance..

Caring for Linen

Always follow the care label supplied with the specific product. General care may include:

• washing at a cool or moderate temperature;
• using mild detergent; 
• avoiding harsh bleach; 
• washing similar colours together; 
• avoiding excessive heat; 
• reshaping while damp; 
• air drying where appropriate; 
• using a warm iron or steamer when permitted.

Product-specific instructions take priority over general advice.

Choosing the Right Linen Piece

Before purchasing, check:

• the exact fibre composition;
• whether the fabric is lined;
• whether it has stretch;
• the garment measurements;
• the model information, where available;
• whether the fit is slim, regular, relaxed or oversized;
• whether the fabric may be sheer in lighter colours;
• the individual care instructions.

The more accurately you compare these details, the more confidently you can choose.